A sea change has taken place in the world of badminton. The incumbant Yonex, official equipment sponsor of almost all major badminton tournaments is giving way to Chinese Brand Li Ning.If you have thought that Yonex was expensive, think again. Li Ning is almost twice as expensive. The retail prize of their top of the line racket costs $449! A pair of badminton shorts cost $89!
Li Ning's strategy is obviously not to become the badminton equivalent of Air Asia or Ryanair. It is setting its sights high on the top tier range, where the margins are higher. And it is doing so by sponsoring none other than the Chinese badminton team, the top dogs of the game.
As a consumer, if this forces Yonex to lower its prices, I am all for it. Cos I am sticking to my Yonex Armotec 900-Power!
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