Who says big ideas are rare?

An insightful and illuminating essay that argues the importance of the 'wisdom of crowds', of collaboration, of bouncing of ideas, and definitely not strict top down management; however, ideas without some discipline may really only remain ideas.

History also proves that the big big ideas are not unique to only one person, for example, the invention of the telephone and the theory of calculus.

So ideas are out there, waiting to be discovered, and it could happen to you and me.

Click on the URL: http://www.newyorker.com/reporting/2008/05/12/080512fa_fact_gladwell/?currentPage=1